1. Non-personal Data

For purposes of this Privacy Policy, "non-personal data" means information that does not directly identify you. Additionally, non-personal data means "aggregate" and "de-personalized" information, which is data Covet ESI & Applogic Inc. collects about the use of Covet ESI & Applogic Inc. Services, from which any personally identifiable data has been removed.

Covet ESI & Applogic Inc. may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Covet ESI & Applogic Inc. to identify you.

Covet ESI & Applogic Inc. may use Google analytics tool in order to develop and analyze use of the Services. Analytics companies may access anonymous data (such as your IP address or device ID) to help us understand how Services are used. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user.

2. Personal Data

For purposes of this Privacy Policy, "personal data" means personally identifiable information that specifically identifies you as an individual.

Likely situations when you make personal data available to Covet ESI & Applogic Inc. include, but are not limited to: (i) registration for Services, including leaderboards; (ii) subscribing to newsletters; (iii) requesting technical support; and (iv) otherwise through use of Covet ESI & Applogic Inc. Services where personal data is required for use and/or participation.

The types of personal data may vary depending on the type of activity you are engaged in. The personal data Covet ESI & Applogic Inc. may collect, process and use may include, but are not limited to your name, screen/user name, Covet ESI & Applogic Inc. Services' or third party service ID, e-mail address.

Covet ESI & Applogic Inc. may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing Covet ESI & Applogic Inc.'s communications and to further develop the Services and other Covet ESI & Applogic Inc. services and products. Covet ESI & Applogic Inc. may combine non-personal data with personal data.

Covet ESI & Applogic Inc. may use your personal data to send messages to you with informative and/or commercial content about Covet ESI & Applogic Inc.'s services or third party products and services Covet ESI & Applogic Inc. thinks may be of interest to you, such as new features and services, special offers and updated information.

3. Ad Serving Technology

Covet ESI & Applogic Inc. reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Covet ESI & Applogic Inc. or Covet ESI & Applogic Inc.'s partners and contractors. Covet ESI & Applogic Inc. may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. Covet ESI & Applogic Inc. or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Covet ESI & Applogic Inc. or third parties may collect and use data for this purpose including, but not limited to IP address (including but not limited to for purposes of determining your coarse location), Device ID, MAC, software, applications, hardware, and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.

You recognize and agree that the advertising companies who deliver ads for Covet ESI & Applogic Inc. may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although Covet ESI & Applogic Inc. takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, Covet ESI & Applogic Inc. does not have access to or control of third party technologies.

4. Location Data

We do not store your precise geographic location.

5. Data Retention

Covet ESI & Applogic Inc. retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, Covet ESI & Applogic Inc. deletes all aforementioned data in its possession within a reasonable timeframe.

Irrespective of the above, Covet ESI & Applogic Inc. may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce Covet ESI & Applogic Inc. user agreements, and comply with technical and legal requirements and constraints related to the security, integrity, and operation of Services.

Information we collect may be stored or processed on computers located in any country where we do business.

6. Cookies, Beacons and Tracking

The Services may use "Cookies" and other technologies such as pixel tags, locally shared objects, and web beacons. Covet ESI & Applogic Inc. treats information collected by cookies and similar technologies as non-personal data.

7. Third Party Terms and Conditions

To operate the service, we also may make identifiable and anonymous information available to third parties in these limited circumstances: (1) with your express consent, (2) when we have a good faith belief it is required by law, (3) when we have a good faith belief it is necessary to protect our rights or property, or (4) to any successor or purchaser in a merger, acquisition, liquidation, dissolution or sale of assets. Your consent will not be required for disclosure in these cases, but we will attempt to notify you, to the extent permitted by law to do so.

8. Safeguards

Covet ESI & Applogic Inc. follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity, and privacy of the information in Covet ESI & Applogic Inc.'s possession. Data collected by Covet ESI & Applogic Inc. is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to data, Covet ESI & Applogic Inc. maintains data behind a firewall-protected server. However, no security or encryption method can be guaranteed to protect information from hackers or human error.

9. Other

If you are under 13 years of age or a minor in your country of residence, please ask your legal guardian's permission to use or access the Services. Covet ESI & Applogic Inc. encourages parents and/or guardians to play an active role in their children's online experience at all times. Covet ESI & Applogic Inc. does not knowingly contact or collect information from children under 13. If you believe Covet ESI & Applogic Inc. has inadvertently collected such information, please contact us so Covet ESI & Applogic Inc. can promptly obtain parental consent or remove the information.